With no formal training other than high school art classes, Rich began drawing in 1999. He enjoys making magical, Tarot-themed collage art that has grown popular with collectors, and he also works in photography. Rich served as a Certified Peer Counselor at Fountain House Studio for several years and made regular appearances as an actor on the original Law & Order TV franchise. Rich's play, The Very Last Dance of Homeless Joe, had its Off-Off-Broadway world premiere in 2022 at the renowned Theater for the New City, where it attracted critical acclaim and played to sold-out houses.

Proceeds from sales of art go directly to the artist.